The Southeast Asia Online On-Demand Home Services Market was valued at ~USD 137.51 million in 2024 and is expected to grow at a strong CAGR of approximately 14.25% during the forecast period (2025-2033F),
The online on-demand home services market in Southeast Asia is rapidly developing as online platforms redefine households' access to cleaning, repair, beauty, and maintenance services in urban areas. The growing smartphone penetration, evolving consumer lifestyles, and increasing preference for convenient, scheduled services have enhanced demand for ecosystems of app-based household services. Also, the regional platforms and country-oriented operators are increasing in number in the competitive environment, driven by service diversification and technology integration. With the market's growth, the major players are turning to customer retention, technician quality, and localization to enhance their long-term market position.
RecomN Technologies Sdn. Bhd.
RecomN.com operates an online platform to search recommended services in Malaysia. It focuses on searching for renovation contractors, interior designers, plumbers, handymen, wedding planners, party planners, photographers, and videographers. The company also provides insurance coverage in case of any problem with the project. RecomN.com was founded in 2014 and is based in Kuala Lumpur, Malaysia.
SERVISHERO (Business Pixel Sdn Bhd)
Business Pixel Sdn Bhd, doing business as ServisHero, develops a mobile application that allows users to hire local service providers in South East Asia. It offers service providers for home, health and fitness, event, lesson, and auto services. The company was founded in 2015 and is based in Kuala Lumpur, Malaysia with locations in Malaysia, Singapore, and Thailand.
bTaskee Co., Ltd.
bTaskee Co., Ltd. develops and operates a mobile application solution that allows users to book several convenient services for home and office. Its services include home or office cleaning, deep cleaning, upholstery cleaning, child care, air conditioning, grocery assistance, cooking, laundry, housekeeping, and disinfection services. The company operates in several cities and provinces, including Hanoi, Hai Phong, Da Nang, Hoi An, Nha Trang, Da Lat, Binh Duong, Bien Hoa, Ho Chi Minh City, and Can Tho in Vietnam. bTaskee Co., Ltd. was incorporated in 2016 and is based in Ho Chi Minh City, Vietnam.
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JupViec
JupViec.vn operates a technology platform that connects customers with domestic help service providers. The company provides a platform for customers to find, book, and evaluate domestic workers for hourly and scheduled house cleaning services through a mobile application and website. It manages the recruitment, training, and oversight of domestic workers, and offers customer support, service warranties, and asset compensation policies for damage or loss. The platform facilitates secure online payments, allows customers to sign contracts, receive service guarantees, and request worker replacements within service packages. The company serves individual and household clients seeking domestic help services. The company was founded in 2012 and is based in Hanoi, Vietnam.
Grab Holdings Limited
Grab Holdings Limited operates the Grab superapp in Cambodia, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam. The company offers delivery services on its platform, such as GrabFood, a food ordering and delivery booking service; Dine-Out for table reservations; GrabMart, a goods ordering and delivery booking service; GrabAds, an online advertising solution; GrabExpress, a package delivery booking service; Grab for Business platform, a unified management portal for corporate clients. It also provides GrabKios, a network of agents; GrabCar, which enables a private hire driver-partner to register with Grab and accept bookings through its driver-partner application; and GrabTaxi, which enables a taxi driver-partner to register with Grab and accept bookings through the Grab driver-partner application. In addition, the company offers JustGrab, which enables consumers to book a private car or a traditional taxi; GrabBike, a motorcycle ride-hailing offering; three-wheel vehicles for culturally localized modes; carpooling shared mobility options; GrabRentals, which facilitates vehicle rental for its driver-partners; GrabPay, a digital payments solution; and GrabCoins, a loyalty platform. Grab Holdings Limited was founded in 2012 and is headquartered in Singapore.
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According to UnivDatos, the rapid smartphone and mobile internet penetration, rising urban middle-class households, increasing dual-income families, expansion of super-app ecosystems, growing trust in digital payments, strong demand for professionalized home cleaning, rising demand for appliance repair and maintenance, drive the Southeast Asia Online On-Demand Home Services market.
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