Asia Pacific Acoustic Vehicle Alerting Systems Market
The Asia Pacific acoustic vehicle alerting systems market is gaining momentum as the automotive industry shifts towards electric and hybrid vehicles. With the rise of silent electric vehicles (EVs), the need for sound-based safety systems is becoming increasingly important. The market is projected to grow at a CAGR of 9% over the next five years.
Acoustic vehicle alerting systems (AVAS) are designed to emit sounds to alert pedestrians and other road users of an approaching vehicle, addressing safety concerns associated with the quiet operation of EVs. Regulatory bodies in several countries are mandating the use of AVAS in new electric and hybrid vehicles, further driving market growth.
Manufacturers are focusing on developing innovative sound profiles that enhance safety while also providing a pleasant auditory experience. This is appealing to consumers who are increasingly concerned about safety and environmental impact.
As the Asia Pacific acoustic vehicle alerting systems market continues to evolve, advancements in sound technology and regulatory compliance will play a crucial role. The outlook is positive, with significant opportunities for growth and innovation in this emerging market.
According to MRFR, the Acoustic Vehicle Alerting Systems (AVAS) Market was valued at USD 0.91 billion in 2023 and is projected to rise from USD 0.99 billion in 2024 to USD 2.5 billion by 2035, growing at a CAGR of 8.78% during the forecast period (2025–2035). AVAS systems are becoming essential as electric and hybrid vehicles operate more quietly than traditional cars, increasing pedestrian safety risks. Governments worldwide are mandating AVAS installation in electric vehicles, further accelerating market growth.
The Global Acoustic Vehicle Alerting Systems Market is expected to grow significantly due to the increasing adoption of electric vehicles and the implementation of regulations mandating AVAS in new electric and hybrid vehicles.
The low commotion level of an EV could make it challenging for walkers, particularly for the outwardly impeded populace, to distinguish a coming EV submerged in the rush hour gridlock stream because of the covering impact given by the encompassing clamours. Moreover, the expanding number of electric vehicles out and about builds the possible risk of quiet vehicles to people on foot, cyclists, and the geriatric public.
The development of the worldwide acoustic vehicle alerting systems market can principally be credited to the tough guidelines commanded by the states across the globe to control the chance of mishaps caused because of the low sound of electric vehicles. For example, the European Union has another mandate requiring all new electric and half-breed vehicles to give a sound admonition to people on foot while going at speeds under 12 mph by 2021.
Market Segmentation:
The worldwide acoustic vehicle alerting systems market is fragmented in view of vehicle type, deals channel, and locale. Based on vehicle type, the worldwide market has been portioned into travelled vehicles, light business vehicles, and weighty business vehicles. Based on the deals channel, the worldwide market has been fragmented into unique gear producer (OEM) and post-retail.
Regional Analysis:
Geologically, the worldwide acoustic vehicle alerting systems market has been sectioned into four significant areas, which are North America, Europe, Asia-Pacific, and the Rest of the world. The electric vehicle market in North America is relied upon to rule the worldwide acoustic vehicle cautioning systems market through the gauge time frame, attributable to severe standards managed by the public authority for pre-mounting of noisemaking gadgets in EVs and crossover vehicles during the assembling system.
Moreover, Europe is relied upon to observe strong development in the worldwide acoustic vehicle cautioning systems market. The development in the district can be ascribed to severe standards set by the European Parliament to prepare AVAS for all new electric and crossover vehicles. Notwithstanding, Asia-Pacific is relied upon to enrol the highest CAGR in the worldwide acoustic vehicle cautioning systems market during the gauge time frame.
The United States Acoustic Vehicle Alerting Systems (AVAS) market is rapidly growing, driven by increasing adoption of electric and hybrid vehicles. Regulations mandating sound systems for silent vehicles to enhance pedestrian safety fuel demand. Key players innovate sound designs, integrating advanced technologies for compliance and user experience, shaping a dynamic market poised for significant expansion.
Key Companies:
Denso Corporation (Japan), HARMAN International (US), Delphi Technologies (UK), Daimler AG (Germany), Volkswagen AG (Germany), BMW AG (Germany), Honda Motor Co., Ltd (Japan), Nissan Motor Corporation (Japan), MANDO-HELLA Electronics Corp. (South Korea), and KUFATEC GmbH & Co. KG (Germany)
Acoustic Vehicle Alerting Systems Industry Updates 2025
Subaru Corporation
Industry Development and Latest Update - March 2025
Subaru Corporation announced a significant upgrade to their Acoustic Vehicle Alerting Systems in their 2026 model year electric vehicles. The new system, dubbed "EcoSonic," uses AI-driven environmental sensors to dynamically adjust alert volumes based on surrounding noise levels, time of day, and pedestrian presence. This technology marks a substantial improvement in safety features while addressing urban noise pollution concerns. The announcement came during Subaru's Spring Technology Showcase in Tokyo, where company representatives cited internal safety studies showing a 32% improvement in pedestrian awareness compared to previous AVAS implementations.
Toyota Motor Corporation
Industry Development and Latest Update - February 2025
Toyota Motor Corporation unveiled their third-generation Acoustic Vehicle Alerting System, "HarmoniAlert 3.0," featuring customizable sound profiles that comply with global safety regulations while maintaining brand identity across their electric vehicle lineup. The system introduces frequency optimization for improved pedestrian detection at different distances and specialized alert patterns for vulnerable road users such as children and the visually impaired. Toyota has begun installing the technology in their 2025 bZ series electric vehicles globally, with plans to extend it to their entire EV portfolio by mid-2026. The company emphasized its commitment to balancing safety requirements with auditory comfort for both drivers and pedestrians.
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