According to a new report from Intel Market Research, the global Jellies and Gummies market was valued at USD 2,438 million in 2025 and is projected to reach USD 3,011 million by 2032, growing at a steady CAGR of 3.1% during the forecast period (2025–2032). This sustained expansion is primarily fueled by consistent demand from younger demographics, continuous product innovation, and the growing trend of incorporating functional ingredients into confectionery formats.
What are Jellies and Gummies?
Jellies and Gummies represent a fundamental segment within the broader confectionery industry, characterized by their specific textures and ingredient profiles. There is a clear and important technical distinction between a gummy and a jelly candy. Gummy candy, as the name clearly suggests, possesses a distinct gummy texture. While not exactly like chewing rubber bands, it is certainly more elastic and chewy than other types of soft candy. Since gelatin is the only common material that imparts this specific resilient texture, it follows that, by definition, gummies are typically made with gelatin.
In contrast, Jelly candies are solidified using carbohydrates, notably not proteins. A standard jelly bean center, for instance, is usually manufactured using corn starch. Other prevalent jelling ingredients used in this category include pectin, tapioca, and potato or arrowroot starch. These carbohydrate-based gelling agents create a texture that is firmer and less elastic than gummies, offering a different mouthfeel that appeals to various consumer preferences.
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Key Market Drivers
- Enduring Appeal to Core Demographic and Product Diversification
The unwavering popularity of these candies among children and young adults remains the bedrock of the market. The top three application segments are led by Consumers Aged Under 14, which alone accounts for approximately 50% of the global market by application. This strong foundation is continuously reinforced by manufacturers who are actively expanding their portfolios. This includes the development of sugar-free variants to cater to health-conscious parents and adults, organic lines to meet demand for clean-label products, and the incorporation of vitamins, minerals, and plant-based supplements to tap into the functional food trend.
- Expansion into Functional and Health-Conscious Formulations
The market is witnessing a significant strategic shift beyond traditional sweet treats, with a growing emphasis on Functional Jellies and Gummies. While currently a smaller segment, this area represents a high-growth vector. These products are currently under development or have been recently launched for a broader spectrum of consumer needs, including:
- Vitamin and Supplement Gummies: These have become a mainstream delivery method for daily nutrients for both children and adults, driving cross-category consumption.
- Plant-Based and Vegan Gummies: Utilizing agar-agar or pectin as gelling agents to appeal to the growing vegan and vegetarian populations, as well as those seeking halal or kosher certification.
- CBD-Infused Relaxation Gummies: In regions where legal, this represents a new and premium product category targeting stress relief and wellness.
These developments position the Jellies and Gummies market not just as a confectionery segment, but increasingly as an adjacent platform within the broader nutraceutical and functional food industries.
Market Challenges
- Intense price competition and raw material volatility: The cost of key inputs like gelatin, sugar, and fruit concentrates can be subject to significant price swings, which pressures profit margins for manufacturers, particularly smaller players.
- Growing consumer scrutiny over sugar content and artificial additives: Public health initiatives and changing consumer preferences are driving demand for reformulation, which involves R&D costs and potential taste profile changes that may not always resonate with the core youth demographic.
- Supply chain complexity: Sourcing consistent, high-quality ingredients and managing global distribution networks for perishable goods presents ongoing logistical and cost challenges.
Opportunities Ahead
The global confectionery market's ongoing evolution toward health and wellness integration, premiumization, and sustainable sourcing presents a favorable long-term outlook. While North America and Europe currently dominate, there is significant unlocked potential in emerging regions, fueled by:
- Rising disposable incomes in Asia-Pacific and Latin America.
- Strategic retail expansion and digital marketing.
- Partnerships with health influencers and lifestyle brands to reach new adult consumer segments.
Notably, industry leaders like Haribo and Perfetti Van Melle have announced focused strategies, often concentrating on:
- New product launches in the functional and organic segments.
- Enhanced focus on eco-friendly packaging to align with growing environmental concerns among consumers.
- Investment in automated production lines to improve efficiency and scale in the face of the steady CAGR.
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Regional Market Insights
- North America and Europe: Collectively, these mature markets command a substantial 65% share of the global market. Their dominance is underpinned by established brand loyalty, extensive retail distribution networks, and high per capita consumption rates.
- Asia-Pacific: This region represents the most significant growth frontier, driven by its large population base, rapid urbanization, and the growing presence of international confectionery brands.
- Latin America: Shows promising growth dynamics, supported by a young population and expanding modern retail infrastructure.
Market Segmentation
By Type
- Traditional Jellies and Gummies
- Functional Jellies and Gummies
By Application
- Consumer Aged Under 14
- Consumer Aged 15 to 31
- Consumer Aged 31 and older
By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
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Competitive Landscape
The global Jellies and Gummies market features a moderately concentrated competitive landscape. The top three players, including Haribo, MEDERER, and Albanese, collectively hold a significant 50% share of the global market. This concentration is indicative of the high brand equity, extensive distribution capabilities, and significant marketing investment required to compete effectively on a global scale.
The report provides in-depth competitive profiling of key players, including:
- Haribo
- MEDERER
- Albanese
- Giant Gummy Bears
- Perfetti Van Melle
- Arcor
- Hershey
- Yupi
- Goody Good Stuff
- Jelly Belly
- HSU FU CHI
- Guanshengyuan
- Yake
- Wowo Group
Report Deliverables
- Global and regional market forecasts from 2025 to 2032
- Strategic insights into product development, marketing trends, and competitive dynamics.
- Market share analysis and comprehensive segmentation.
- Pricing trend analysis and supply chain evaluation.
- Analysis of industry challenges, potential risks, and key success factors.
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About Intel Market Research
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