The Vietnam oat milk market size reached USD 2.87 Million in 2024 and is projected to grow to USD 7.38 Million by 2033, exhibiting a CAGR of 11.06% during the forecast period 2025-2033. This growth is driven by increasing consumer preference for plant-based beverages, rising awareness of lactose intolerance, and a focus on health, sustainability, and dairy alternatives. Oat milk is gaining popularity across retail, foodservice, and household segments, positioning it as a mainstream, eco-friendly alternative in Vietnam.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Vietnam Oat Milk Market Key Takeaways
- Current Market Size: USD 2.87 Million in 2024
- CAGR: 11.06% during 2025-2033
- Forecast Period: 2025-2033
- Rising health and wellness awareness is fueling demand for oat milk as a nutritious, fiber-rich alternative to dairy.
- The expanding foodservice sector, including cafés and restaurants, is adopting oat milk as a preferred plant-based option.
- Sustainability concerns are driving consumers toward oat milk due to its lower carbon footprint and water usage compared to dairy.
- Vietnamese millennials and Gen Z consumers strongly favor products promoting personal health and environmental sustainability.
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Market Growth Factors
Rising Health and Wellness Consciousness: The Vietnam oat milk market growth is driven by increased health and wellness awareness. Consumers prioritizing healthy diets are favoring oat milk for its natural richness in fiber, vitamins, and minerals. The adoption is also strengthened by the growing prevalence of lactose intolerance and allergies to soy or nuts. Vietnamese millennials and Gen Z consumers actively seek products aligning with personal well-being and environmental sustainability. Social media and promotional campaigns further support oat milk's position as a premium health product, sustaining strong demand across households, cafés, and retail outlets.
Expanding Role in Foodservice Industry: Vietnam's vibrant café culture, propelled by international franchises and local specialty coffee shops, has significantly boosted oat milk demand. Its creamy texture and neutral taste make it the preferred plant-based choice for beverages such as lattes, cappuccinos, and smoothies. Foodservice providers prominently feature oat milk on menus to attract younger, urban consumers who pay a premium for healthier, eco-friendly products. The rise in vegan and flexitarian diets is fostering menu diversification by restaurants and quick-service chains, incorporating oat milk in drinks, desserts, and savory items.
Sustainability and Environmental Awareness: Oat milk's lower environmental impact compared to traditional dairy—including reduced carbon footprint, water usage, and sustainable farming practices—is a key consumer driver. Vietnamese urban consumers increasingly embrace eco-friendly food choices amid climate challenges and sustainability campaigns. Brands highlight sustainability through eco-friendly packaging, ethical sourcing, and transparent supply chains. Government initiatives promoting green consumption further encourage oat milk adoption. Younger consumers respond strongly to climate-conscious marketing, positioning oat milk as an eco-friendly, health-driven alternative in Vietnam's evolving beverage market.
Market Segmentation
- Source Insights:
- Organic: The report provides detailed analysis including organic oat milk products.
- Conventional: Conventional oat milk product analysis is also included.
- Product Insights:
- Plain: Analysis of plain oat milk products available in the market.
- Flavored: Flavored oat milk product segment is covered in detail.
- Packaging Type Insights:
- Cartons: Market data and trends covering carton packaging.
- Bottles: Bottled oat milk packaging segment is elaborated.
- Others: Other packaging types are examined.
- Application Insights:
- Food: The report covers oat milk used in food applications.
- Beverages: Use of oat milk in beverage applications is detailed.
- Distribution Channel Insights:
- Supermarkets and Hypermarkets: Analysis of sales and trends through these channels.
- Grocery Stores: Market presence in grocery stores is analyzed.
- Online Stores: Online retail channels for oat milk sales are evaluated.
- Others: Other distribution channels are covered.
Regional Insights
The report provides comprehensive regional analysis across Northern Vietnam, Central Vietnam, and Southern Vietnam. However, it does not specify the dominant region or specific regional statistics. The segmented regional insights help understand regional market dynamics across Vietnam.
Recent Developments & News
In June 2025, Thanh An Co., Ltd. launched Oatta Oat Milk in ready-to-drink formats including Pure Oat Milk and Oat Matcha Latte fortified with biotin and Omega 3-6-9. This innovation significantly boosted the Vietnam oat milk market by increasing demand for healthier and functional beverages.
Key Players
- Thanh An Co., Ltd.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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