Market Overview:
According to IMARC Group's latest research publication, "Glamping Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2026-2034", The global glamping market size reached USD 3.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 9.3 Billion by 2034, exhibiting a growth rate (CAGR) of 11.16% during 2026-2034.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
How AI is Reshaping the Future of Glamping Market
- AI-powered booking systems enhance customer engagement by personalizing accommodation recommendations based on traveler preferences, improving conversion rates by 20-25% for glamping operators.
- Predictive analytics optimize occupancy rates and dynamic pricing strategies, with AI-driven platforms helping operators achieve 15% higher revenue through demand forecasting and real-time price adjustments.
- Technology integration enables immersive digital tours and AR/VR-based planning tools, allowing potential guests to virtually explore glamping sites before booking, reducing cancellation rates by 12%.
- Smart tent features and IoT-enabled climate control systems powered by AI improve guest comfort while reducing energy consumption by 10-15%, aligning with sustainability goals valued by 73% of eco-conscious travelers.
- Online travel agencies leverage AI-driven personalization to match travelers with suitable glamping accommodations, contributing to the projected 11.1% CAGR growth in OTA-based glamping reservations through 2030.
Download a sample PDF of this report: https://www.imarcgroup.com/glamping-market/requestsample
Key Trends in the Glamping Market
- Rise of Experiential and Sustainable Travel: Modern travelers increasingly seek unique outdoor experiences combining luxury with nature. Glamping appeals to 42% of global consumers pursuing healthier, eco-friendly lifestyles. Sustainability drives demand, with many sites incorporating renewable energy and eco-friendly materials, attracting the 35% of consumers who prioritize planet-friendly products.
- Digital Transformation and Smart Amenities: Technology integration reshapes glamping experiences through smart tents, high-speed internet in remote locations, and mobile app-controlled features. Direct booking platforms dominate with 55-57% market share, offering personalized services and exclusive deals. AI-driven booking systems and virtual reality experiences enhance guest engagement and streamline operations.
- Diversification of Accommodation Types: Traditional tents have evolved into diverse luxury options including yurts, treehouses, safari tents, eco-pods, and Airstream trailers. Cabins and pods lead with 44.3% market share, appealing to families and couples seeking comfort and modern amenities. Innovation continues with floating domes, geodesic structures, and climate-controlled accommodations catering to year-round travel.
- Wellness and Family-Oriented Experiences: Glamping sites increasingly offer wellness programs including yoga, spa treatments, meditation, and digital detox experiences. Family-friendly packages and multi-person accommodations (4-person segment holds 37.7% market share) attract diverse demographics. Operators customize experiences with guided tours, wildlife safaris, artistic workshops, and seasonal festivals.
- Geographic Expansion and Multi-Location Growth: The market expands into new destinations across mountains, forests, beaches, and deserts worldwide. In 2024, 22% of operators reported multiple locations, an 18% increase from 2023. Strategic positioning near national parks and natural attractions enhances appeal, with 51% of U.S. glamping sites located near state parks and 33% adjacent to national parks.
Growth Factors in the Glamping Market
- Millennial and Gen Z Demand: Younger demographics (18-32 age group holds 45.3% market share) drive growth through preference for experiential travel and Instagram-worthy destinations. Social media influence significantly impacts travel decisions, with 64% of Instagram users under 34 and 45% of TikTok's global audience aged 18-24 fueling awareness and demand for unique outdoor experiences.
- Rising Disposable Incomes and Premium Travel: Increasing disposable income among consumers enables spending on luxury outdoor experiences. In the U.S., disposable income grew to 0.4% in October 2024 from 0.1% in September. Travelers spent $1.2 trillion on travel in 2022, with growing allocation toward outdoor and nature-based activities, particularly luxury camping alternatives.
- Government Support and Eco-Tourism Initiatives: Government programs promote sustainable tourism and glamping development. Post-pandemic recovery efforts in 2023 included UK government funding for eco-tourism projects including glamping sites. Countries like India, Spain, and Chile support glamping through regulatory approvals and tourism infrastructure development, expanding market accessibility.
- Desire for Nature Connection and Staycations: Urbanization drives demand for escapes to nature, with glamping offering comfortable outdoor retreats. The rise of staycations near home addresses environmental concerns while providing relaxation. Glamping accommodates modern travelers seeking outdoor experiences without sacrificing comfort, appealing to those who traditionally avoided camping.
- Strategic Partnerships and Investment Growth: Major hospitality brands partner with glamping operators to expand offerings. Hyatt's July 2024 integration of 13 Under Canvas properties into World of Hyatt loyalty program exemplifies industry consolidation. Investment activity includes Starry Nights Glamping securing $10 million for European expansion and Human Company receiving EUR 120 million for Italian hospitality expansion.
Ask analyst of customized report: https://www.imarcgroup.com/request?type=report&id=4570&flag=E
Leading Companies Operating in the Global Glamping Industry:
- BIGHEAD glamping tents
- Collective Hotels & Retreats Inc.
- Eco Retreats Ltd
- Getaway House Inc.
- GlamXperience
- Glitzcamp Glamping Tent (Shelter Tent Manufacturing Co. Ltd)
- Nightfall Camp Pty Ltd.
- Paper Bark Camp
- Tanja Lagoon Camp
- Teapot Lane Glamping
- Tentrr Inc.
- Under Canvas Inc.
Glamping Market Report Segmentation:
Breakup By Type:
- Cabins and Pods
- Tents
- Yurts
- Treehouses
- Others
Cabins and pods account for the majority of shares (44.3%) due to their perfect blend of comfort and nature immersion, appealing to families, couples, and solo travelers seeking modern amenities in natural surroundings.
Breakup By Age Group:
- 18-32 years
- 33-50 years
- 51-65 years
- Above 65 years
The 18-32 age group dominates with 45.3% market share, driven by millennials and Gen Z seeking experiential travel, social media-worthy destinations, and unique outdoor accommodations combining adventure and luxury.
Breakup By Size:
- 4-Person
- 2-Person
- Others
4-person accommodations lead with 37.7% market share, catering primarily to families and small groups seeking shared experiences in unique settings with adequate space and communal atmosphere.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Europe holds the largest market share of 35.3% in 2024, driven by diverse natural landscapes, rich cultural heritage, strong sustainable tourism focus, and well-established glamping infrastructure across countries like France, Italy, UK, and Spain.
Recent News and Developments in Glamping Market
- July 2024: Hyatt Hotels Corporation formed a strategic partnership with Under Canvas to introduce glamping experiences at 13 U.S. locations, granting World of Hyatt members access to unique camping experiences across national parks and outdoor destinations.
- September 2024: Northern Powerhouse Investment Fund II completed its inaugural West Yorkshire transaction, providing £100,000 investment to establish a glamping site on a family-run farm on Yorkshire moors, expanding eco-tourism infrastructure.
- November 2024: Vaksana Farms introduced an A-Frame Glamping House in 2025, set in natural surroundings. This eco-friendly accommodation enhances farm offerings with exceptional comfort-nature blend for guests.
- January 2025: Human Company secured EUR 120 million (USD 130 million) from Hines and Clessidra to expand open-air hospitality operations across Italy, demonstrating strong investor confidence in European glamping growth.
- May 2025: Under Canvas announced development of an 80-acre glamping camp near Yosemite National Park, set to open in 2025, featuring safari-inspired tents with king-size beds, private decks, ensuite bathrooms, and nightly experiences.
Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.
About Us:
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel NoD) +91 120 433 0800
United States: +1-201-971-6302
Comments (0)