Europe Online Grocery Market Share Analysis, Trends, and Growth Outlook 2026

Market Overview

The Europe online grocery market was valued at USD 81.81 Billion in 2025 and is expected to reach USD 506.88 Billion by 2034, growing at a CAGR of 22.46% during the forecast period from 2026 to 2034. Accelerated adoption of digital platforms, smartphone penetration, advanced payment systems, and enhanced last-mile delivery infrastructure are key growth enablers. The rise in health consciousness and urban lifestyles further boost demand for online grocery services across Europe.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Europe Online Grocery Market Key Takeaways

• The market size was USD 81.81 Billion in 2025, growing at a CAGR of 22.46% during 2026-2034.
• Vegetables and fruits dominate with a 32% share in 2025, driven by health-conscious consumers preferring fresh and organic produce.
• The hybrid marketplace leads with 53% market share, combining proprietary inventory and third-party partnerships for broad coverage.
• App-based platforms hold 68.08% share, fueled by superior user experience and AI-powered personalized recommendations.
• One-time purchase type dominates with 83% share, reflecting consumer preference for flexibility and quick commerce models.
• Germany is the largest market country with 26% share in 2025, supported by advanced digital infrastructure and investments.

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Market Growth Factors

The European online grocery sector is growing, driven by convenience-seeking consumers, who have longer working hours and commute times in contemporary European cities than in previous generations, resulting in overall reductions in shopping time. Online shopping does not require the time needed to travel, park, queue, and walk the aisles of supermarkets. The average commute time in Europe is 59 minutes, leading Europeans to assume the ability to order online at any time, whether the physical stores are open or not. Speed in delivery is eased with quick commerce models that advertise delivery within minutes. The Belgian Colruyt Group operates the Collect&Go platform using refrigerated lockers for same-day fulfillment.

Growing digital and mobile infrastructure are strong enablers for the online grocery market in Europe, where common smartphone penetration and access to high-speed broadband allows for the development of smooth apps, increasing visibility of real-time inventory and providing reliable payment solutions. Mobile internet can increase the abilities of potential customers in underserved areas to utilize online grocery shopping. Faster connections can allow data intensive features such as video and augmented reality product simulations. Contactless payments, mobile wallets, and buy-now-pay-later push consumers toward e-commerce because they smooth the transaction process. Government initiatives such as programs to speed up digital transformation and increase e-commerce usage are also pushing growth in the e-commerce sector.

Improved logistics and last mile operations in the online grocery channel have improved operational productivity. Investments in fulfillment centers including dark stores, micro-fulfillment centers and transportation routes for the last mile have improved picking efficiencies and expedited delivery times for quick commerce. Logistics technologies let people precisely track products, and real-time updates, scheduling, and temperature-controlled transport help to preserve product quality in transport. Last-mile delivery technologies include electric vehicles, cargo bicycles, also autonomous last mile delivery systems. Dark stores in urban areas and micro-fulfillment centers within two or three kilometers of dense urban residential areas provide consistent sub-twenty-minute delivery times, resulting in higher customer retention and lower costs for retailers. Retailers continue to invest in dark stores to gain a competitive advantage.

Market Segmentation

By Product Type

• Vegetables and Fruits: Command the leading 32% market share in 2025 due to rising health consciousness and preference for fresh, nutrient-rich, chemical-free produce. Online platforms enable access to a wide variety, including exotic and specialty items, with detailed freshness guarantees and convenient delivery.
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

By Business Model

• Hybrid Marketplace: Holds the lead with 53% market share by combining proprietary inventory with third-party sellers to provide extensive product selection and reliable fulfillment. Partnerships like Knuspr’s collaboration with Amazon for Prime grocery delivery exemplify this model’s operational flexibility and quality control.
• Pure Marketplace
• Others

By Platform

• App-Based: Dominates 68.08% of the market with superior user experiences, AI-powered personalized shopping, biometric security, and seamless integration with smartphone ecosystems. Mobile commerce benefits from widespread mobile internet adoption and drives younger demographics’ engagement.
• Web-Based

By Purchase Type

• One-Time: Leads with 83% share, reflecting consumer preference for spontaneous, flexible shopping supported by rapid quick commerce delivery options. Frequent smaller orders are preferred over bulk purchases, enhancing revenue through increased visit frequency and impulse buying.
• Subscription

By Country

• Germany: Largest country market holding 26% share due to advanced digital infrastructure, high purchasing power, robust refrigerated logistics, and strong quick commerce presence. German retailers also emphasize sustainable packaging and locally sourced products.
• France
• United Kingdom
• Italy
• Spain
• Others

Regional Insights

Germany leads the Europe online grocery market with a 26% share in 2025. This leadership stems from its advanced digital infrastructure, comprehensive refrigerated logistics networks, and substantial investments from retailers in e-commerce platforms and fulfillment capabilities. German markets feature strong quick commerce penetration, competitive pricing strategies, and growing adoption of click-and-collect services. Environmental concerns also drive demand for sustainable packaging and locally sourced grocery items in Germany.

Recent Developments & News

In February 2025, Prosus agreed to acquire Just Eat Takeaway.com for approximately EUR 4.1 Billion in an all-cash deal. This acquisition aims to establish the fourth largest food delivery group globally and create a leading European technology platform with enhanced growth prospects across online grocery, food delivery, and fintech services.

Key Players

• Flink
• Just Eat
• Delivery Hero
• Uber Eats
• Doordash
• Amazon Inc.
• Rewe
• Rakuten Group, Inc
• Tesco
• Carrefour

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