Market Overview
The global Meat Snacks Market size was valued at USD 10.69 Billion in 2024 and is projected to reach USD 18.86 Billion by 2033. The market is growing at a CAGR of 6.19% during the forecast period from 2025 to 2033. The increasing demand for high-protein and convenient snack options, along with product innovations in flavors and formats, is driving market growth. Online retail expansion and consumers’ shifting focus toward healthy and clean-label products further support this upward trend.
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Year/Period: 2025-2033
Meat Snacks Market Key Takeaways
- The global meat snacks market size was USD 10.69 Billion in 2024.
- The market is expected to grow to USD 18.86 Billion by 2033.
- The forecast period is 2025-2033 with a CAGR of 6.19%.
- North America dominates the market with over 43.7% share in 2024.
- The market growth is driven by consumer demand for healthier, protein-rich snacks and increasing availability in online retail.
- Manufacturers are innovating with flavors and premium options such as organic and grass-fed variants.
- Product reformulations include low-sodium and low-fat variants appealing to health-conscious consumers.
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Market Growth Factors
The global meat snacks market is booming, driven by a growing trend of consumers seeking on-the-go, high-protein snacks that fit into their health-conscious, active lifestyles. As people become more aware of clean-label products and snacks made from natural ingredients with minimal processing, the market continues to expand. Innovations in product offerings, such as healthier low-sodium and low-fat options, along with exciting new flavors, are attracting a diverse range of customers. Plus, the rise of e-commerce and retail channels is making these products more accessible around the globe, boosting sales.
The demand for convenient snacking is also on the rise, fueled by busy schedules and increasing disposable incomes. More and more working individuals are looking for ready-to-eat options like frozen meat snacks, which is driving market growth. In fact, the ready-to-eat food market was valued at USD 181.5 billion in 2023 and is projected to reach USD 262.4 billion by 2032, with a compound annual growth rate (CAGR) of 4.18%. This indicates a wealth of opportunities for meat snacks.
The growing popularity of high-protein diets is positively influencing demand trends. Reports indicate that 50% of consumers are keen on adding more protein to their diets, and 37% believe that protein can help with weight loss. Meat snacks like jerky provide a convenient and portable source of protein that appeals to fitness enthusiasts and health-conscious individuals alike. The market is also seeing an expansion into non-traditional protein sources such as turkey, seafood, and game meats, along with new snack formats like power packs and deli bites, which are revitalizing the category and creating new snacking opportunities.
Market Segmentation
By Product Type:
- Jerky: Holding around 35.0% of the market in 2024, favored for long shelf life and high protein, convenient for storage and on-the-go consumption. Promoted by availability in a variety of flavors and meat types, including organic and exotic options.
- Sticks
- Sausages
- Others
By Source:
- Beef: Leading market share in 2024. Known for rich flavor and high protein content. Convenient and portable, available through e-commerce and traditional retail channels. Innovations include grass-fed and organic beef snacks.
- Pork
- Poultry
- Others
By Flavor:
- Peppered: Leading market share in 2024, driven by consumer preference for bold, savory flavors and protein-rich snacks.
- Original
- Teriyaki
- Others
By Distribution Channel:
- Supermarkets and Hypermarkets: Leading market channel with around 37.6% share in 2024. Offers diverse selections and strategic locations with promotional activities. Robust logistic networks ensure efficient distribution and consistent product availability.
- Convenience Stores
- Online Stores
- Others
Regional Insights
North America dominated the meat snacks market in 2024 with over 43.7% market share. The region’s growth is driven by consumer preference for portable, convenient, and indulgent snack options. High snacking frequency and preference for protein-rich, preservative-free products contribute to market expansion. The United States accounts for 87.60% of North America’s share, supported by a resilient retail infrastructure and demand for premium organic and grass-fed snack options.
Recent Developments & News
- March 2024: Country Archer Provisions introduced Ancestral Beef Blend Meat Sticks and Pasture-Raised Bison Jerky at Natural Products Expo West 2024.
- March 2024: Pork Farms launched ready-to-eat snacks including Pork Meatballs, Maple Bacon, Frankfurters, and Bratwurst.
- February 2024: Whisps launched Whisps Protein Snackers, a high-protein snack combining salami, cheese bites, and dried fruit requiring no refrigeration.
- October 2023: Meati Foods launched its first plant-based meat snack—shelf-stable jerky in original, peppered, and sweet chile flavors.
- April 2023: Doki Foods launched India’s first meat snack brand featuring items like chicken chips and buffalo jerky in flavors such as teriyaki, gochujang, and smoky masala.
Key Players
- Bridgford Foods Corporation
- Conagra Brands Inc.
- General Mills Inc.
- Hormel Foods Corporation
- Jack Link's LLC
- Monogram Food Solutions LLC
- Nestlé S.A.
- Meatsnacks Group Ltd. (New World Foods Europe Limited)
- Tyson Foods Inc.
- Werner Gourmet Meat Snacks Inc.
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