When Reperio Health approached Agent 99 PR, they had already built something genuinely innovative—a platform bringing preventive health screenings directly to workplaces and homes in a way that was both accessible and efficient. The challenge was not the product; it was the noise. The health technology space had become saturated with startups all claiming to revolutionize wellness, and Reperio’s voice was struggling to rise above the crowd. Agent 99 PR stepped in not with a template or a one-size-fits-all campaign, but with a commitment to understanding what made Reperio distinct and how to translate that distinctiveness into a profile that commanded attention. What followed was a strategic partnership that transformed Reperio from a promising player into a recognized name across media, investor circles, and the communities they served.
Starting with a Deep Dive into What Made Reperio Different
The first thing Agent 99 PR did was resist the urge to rush. Rather than immediately drafting releases and pitching journalists, the agency spent meaningful time inside Reperio’s world. They talked to the founders about the origin story—why they had started the company, what problems they had personally experienced in healthcare, and what success looked like beyond metrics. They spoke with the clinical team to understand the science behind the screenings and what made the approach medically sound. They even connected with early customers to hear, in their own words, how Reperio had made a difference in their lives. This deep dive became the foundation for everything that followed. Agent 99 walked away with not just facts and figures, but stories—the kind of stories that journalists actually want to tell and audiences actually remember.
Crafting a Narrative That Balanced Innovation with Trust
Health technology occupies a unique space where innovation must coexist with trust, and Agent 99 PR understood that Reperio’s narrative needed to strike this balance perfectly. The agency crafted messaging that highlighted the technological breakthroughs—the convenience of at-home testing, the efficiency of the platform—while never losing sight of the human element. Every piece of communication emphasized that Reperio was not just about technology for technology’s sake; it was about empowering people to take control of their health in ways that had previously been difficult or intimidating. This narrative framework allowed Reperio to appeal to both tech-forward publications excited about innovation and mainstream outlets focused on wellness, accessibility, and the future of healthcare delivery.
Strategic Media Placement Across Multiple Tiers
With a clear narrative in hand, Agent 99 PR executed a media strategy that was anything but random. The agency mapped out a tiered approach that targeted trade publications in the health and benefits space where Reperio’s core customers would be paying attention. Simultaneously, they pursued consumer wellness outlets that could introduce the brand to a broader audience of individuals who might benefit from preventive screenings. And at the top tier, they went after national business and technology publications that would lend the kind of credibility that signals to investors, partners, and competitors that Reperio was a serious player. Each placement built upon the last, creating a cumulative effect where mentions in smaller publications reinforced the legitimacy that made larger outlets take notice.
Leveraging Executive Voices to Build Authority
One of the most effective tactics Agent 99 PR deployed was elevating Reperio’s leadership as trusted voices in the preventive health conversation. The agency secured bylined articles for the founders in respected industry publications, placing their perspectives alongside those of established healthcare leaders. They arranged podcast appearances where the founders could speak conversationally about the challenges and opportunities in preventive care. They connected executives with journalists who were actively covering the intersection of technology and healthcare, positioning Reperio’s team as go-to sources for commentary. This thought leadership work accomplished something that traditional product-focused PR could not: it built authority that belonged to the people behind the company, making Reperio’s expertise feel personal and accessible.
Creating News Momentum Through Strategic Cadence
Agent 99 PR understood that a single announcement, no matter how strong, rarely creates lasting momentum. The agency worked with Reperio to map out a calendar of news moments that stretched across months rather than clustering into a single launch. Funding announcements, partnership deals, geographic expansions, and new service offerings were each positioned as distinct stories with their own angles and target audiences. This cadence kept Reperio consistently in the media conversation, ensuring that journalists saw the brand as active and evolving rather than a one-time story. Each announcement also provided an opportunity to revisit and reinforce the core narrative, deepening audience understanding over time rather than overwhelming them with a single burst of information.
Measuring Success Through Business Impact
Throughout the engagement, Agent 99 PR kept its focus on outcomes that mattered to Reperio’s business, not just vanity metrics. The agency tracked not only the volume of media placements but the quality—were they reaching the right audiences in the right publications? They monitored inbound interest from potential partners and customers, noticing correlations between specific coverage and spikes in inquiries. They paid attention to investor sentiment, recognizing that increased media visibility often translated into stronger interest during funding conversations. By connecting PR efforts directly to business results, Agent 99 demonstrated that strategic communication is not a cost center but a driver of tangible value. Reperio’s profile did not just rise—it rose in ways that meaningfully advanced the company’s mission and growth.
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