What Is Labubu?

Labubu is a popular, mischievous, elf-like monster character with tall ears, a wide grin, and sharp teeth, created by Hong Kong artist Kasing Lung in 2015. Often sold as furry plush toys or blind-box figures by Pop Mart, Labubu is a viral, collectible accessory favored by celebrities like Lisa from Blackpink. 

Key Details About Labubu:

• Appearance: A small monster creature characterized by pointed ears, a mischievous grin with nine sharp teeth, and a fluffy, scruffy appearance.

• Manufacturer: Produced and sold primarily by pop culture retailer Pop Mart.

• Collection & Popularity: Labubu exploded in popularity in 2024, particularly as a trendy, customized bag accessory (keychain). They are sold in "blind boxes," making them highly collectible and often sold out.

• Themed Series: Popular series include "Exciting Macaron," "Fall in Wild," and "Have a Seat".

• Origin: Created by Kasing Lung in 2015 as part of "The Monsters" series, inspired by Nordic fairy tales.

Labubu is considered a "kind-hearted" character in the story's lore, despite its mischievous look, and is often seen as a fun fashion statement rather than just a toy.