In 1977, India witnessed a significant transformation in its beverage industry with the launch of Double Seven, a government-backed cola brand. This initiative marked India’s Cola Revolution, aim...
The launch of Double Seven in 1977 was a defining moment in India’s Cola Revolution. With Coca-Cola exiting the Indian market due to regulatory challenges, the government introduced Double Seven as...
The exit of Coca-Cola from India in 1977 opened doors for domestic brands to capture the nation’s soft drink market. One of the most notable entries was Double Seven, a government-backed cola tha...
In 1977, India witnessed a significant shift in its beverage industry, marking the onset of India’s Cola Revolution. The departure of Coca-Cola from the Indian market created a void that was swif...
