For many B2B teams, generating MQLs (Marketing Qualified Leads) feels like success. Dashboards look healthy, lead numbers go up, and campaigns seem to perform well.
But then comes the hard quest...
In B2B marketing and sales, two terms appear again and again: Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL) are sound similar, but they play very different roles in the sales funnel. U...
