Content syndication is a popular tactic in B2B marketing. It helps brands distribute content to a wider audience, generate leads, and support demand generation efforts.
But despite its popularit...
For a long time, B2B thought leadership meant publishing long reports, industry predictions, and high-level opinions. Most of this content sounded impressive, but very little of it created real e...
AI tools are reshaping how teams generate leads, analyze buyer intent, and measure performance. At the same time, traditional marketing tactics like relationship-building, outbound sales, and bra...
In B2B marketing and sales, two terms appear again and again: Sales Qualified Lead (SQL) and Sales Accepted Lead (SAL) are sound similar, but they play very different roles in the sales funnel. U...
Account-Based Marketing (ABM) has changed how B2B companies approach their most valuable prospects. Instead of casting a wide net, ABM helps you focus on high-potential accounts that are more lik...
