Presenting: Inevitable Opportunity to Screw Consumers | GPU Pricing Update

Sponsor: Thermal Grizzly Duronaut on Amazon - https://geni.us/tpgcPMw
The GPU pricing situation improved substantially at the end of last year (2025), but as of 2026, it's trending in the wrong direction. In combination with DRAM (via VRAM) price spikes and GPU prioritization for AI data center builds and accelerators, consumer GPU prices have gone from their recovery curve to instead skyrocket. This will impact budget users who are most cost-sensitive the most, although the RTX 5090 sees the largest price increase over MSRP at now about a 100% increase on average. MSRP has ceased existing, and a major reason for a potential cancellation of GPU refreshes, such as the rumored RTX 50 Super series, could be that it's not possible to launch them without bringing MSRP higher than the on-paper MSRP (technically) of existing graphics cards.

Watch the November update here: https://www.youtube.com/watch?v=7zVc4Ke6yDo
Watch the first update from July of last year: https://www.youtube.com/watch?v=ZLtlZnWZGt0
Watch our Fake MSRP video about AMD's GPUs last year: https://www.youtube.com/watch?v=SPE95_RnL_Q

The best way to support our work is through our store: https://store.gamersnexus.net/

Like our content? Please consider becoming our Patron to support us: http://www.patreon.com/gamersnexus

RELATED PRODUCTS [Affiliate Links]

AMD RX 9070 XT on Amazon: https://geni.us/BvWWM
AMD RX 9070 on Amazon: https://geni.us/7Fgt
NVIDIA RTX 5070 on Amazon: https://geni.us/ZUB8fT
Intel B580 on Amazon: https://geni.us/V1GVXd
Intel B570 on Amazon: https://geni.us/KIzVM
AMD RX 9060 XT 16GB on Amazon: https://geni.us/Y363
NVIDIA RTX 5060 on Amazon: https://geni.us/kmtD6
AMD Ryzen 9800X3D CPU on Amazon: https://geni.us/bsS1kFv
NVIDIA RTX 5090 on Amazon: https://geni.us/CGgM6y

TIMESTAMPS

00:00 - The Opportunity Has Arrived
04:32 - GPU Prices On the Climb and Methodology
06:58 - In Stock Average Price Comparison
08:47 - GPU Inventory Check and Availability
10:00 - MSRP GPU Availability
11:03 - Price as Percent Over MSRP
12:17 - Memory Configuration Availability
13:13 - Memory Capacity Percent Increase Over MSRP
14:18 - Price Increase Per Gigabyte of Memory
16:32 - RTX Pro 6000 Blackwell 96GB Price Check
17:09 - Conclusion
24:13 - Steve has something to say

** Please like, comment, and subscribe for more! **

Links to Amazon and Newegg are typically monetized on our channel (affiliate links) and may return a commission of sales to us from the retailer. This is unrelated to the product manufacturer. Any advertisements or sponsorships are disclosed within the video ("this video is brought to you by" and above the fold in the description. We do not ever produce paid content or "sponsored content" (meaning that the content is our idea and is not funded externally aside from whatever ad placement is in the beginning) and we do not ever charge manufacturers for coverage.

Follow us in these locations for more gaming and hardware updates:

t: http://www.twitter.com/gamersnexus
f: http://www.facebook.com/gamersnexus
w: http://www.gamersnexus.net/

Our policies, processes, and ethics statements relating to review samples, advertising, travel, errors, and more are transparently and publicly available on this page: https://gamers.nexus/ethics-statements

Steve Burke: Host, Writing
Tim Phetdara: Editing
Tannen Williams: Writing, Research