For years, UFC events were a reliable stage for Trump to rebuild his image, with fighters, commentators, and executives openly embracing the connection. Now, as the war drags on and costs rise, that relationship is starting to shift. Fighters who built their brands around Trump are pulling back, and the promotion itself is trying to soften its political identity. Even longtime allies are noticeably quieter, with less public enthusiasm and fewer overt ties. Ring of Fire's Josh G. explains.
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