Eric Nam invites you into a playful, whisper-filled ASMR hair routine, where he breaks down how he makes his “impossible” hair look so effortlessly good. With soft-spoken humor and plenty of satisfying sounds, Eric walks through his step-by-step process—from soft spritzes of water to setting the part and drying it into the perfect shape. Along the way, he shares the “magic” techniques he picked up in Korea and how years of trial and error (and some questionable past looks–“please don’t look them up”) taught him to take matters into his own hands.
As he styles, Eric whispers through his usual GRWM routine—listening to Olivia Dean, podcasts, or whatever he’s currently working on, which lately includes his new album on repeat. He teases tracks like his single “How the Fire Started,” “Make Me Cry,” and “Psycho,” while reaching for his go-to products, like American Crew Forming Cream (applied generously—“don’t be afraid”) and a hairdryer stolen from his brother. Creating volume in the right places and battling the sides with a brush, he reveals how he gets his hair to stay put, even through long days of scheming and betrayal on ‘The Traitors.’
Between brushing, blow-drying, and trying on British accents, Eric carefully crafts the perfect look, filling his routine with full body ASMR tingles and some very real advice: “don’t be afraid to take care of yourself. You can have a little glow-up every day.”
Shop his routine:
MUJI Beech Hair Brush
CONFU Iconic Blow Dryer
American Crew Forming Cream
Goldwell StyleSign Lagoom Jam Styling Gel
CURLY SHYLL Gel Oil Wax Wet Finish
AMOS PROFESSIONAL Designing Spray
Mason Pearson Nylon & Bristle Brush
Saehan Global Cherry Miracle Finish Spray (Super Hard)
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