Pierre Boutin reveals the keys to problem solving on the latest episode of Business Plus Talks
Business Plus Talks’ latest episode features Pierre Boutin, President and CEO of Volkswagen Ireland — a leader who says that despite working around the globe, he had to come to Ireland to learn “some of the most essential things in life”.
The podcast series, produced in association with Philip Lee, focuses on the formative conversations that shaped the business leaders behind some of Ireland’s most prominent companies.
Boutin makes for a calm and engaging guest, and as he details his extensive experience across the motoring industry, it becomes clear why he has earned a reputation as a manager who puts people first.
Hosted by Dave Burke, the episode traces Boutin’s career across countries, including his native Canada, Russia and France, before ultimately landing in Ireland.
The French-Canadian executive outlines the skills he relied on to drive success across different cultures and business environments, each with its own challenges.
Asked about his approach to problem-solving, Boutin sets out a straightforward philosophy rooted in listening.
“The first thing you do when you go anywhere…it’s all about getting to know each other, what are you like, what’s on your mind, why are you here?
“People tell you what’s important, and if you listen very carefully… and you start acting with what you hear, then you have a lot more ambassadors and a lot more people wanting to go in the direction you want to take them.”
He also reflects on the lessons learned from adapting to different cultures, recalling his surprise at how Russian employees chose to spend their bonuses immediately, in contrast to his expectation that they might prioritise long-term investments such as pensions or housing.
Boutin’s emphasis on human connection runs throughout the conversation.
Pierre Boutin, CEO of Volkswagen Ireland
“I still believe in a handshake and looking someone in the eye”, he says — a sentiment that underscores the leadership style that has helped him succeed across multiple roles within the Volkswagen Group.
This episode offers practical insight for any manager on the value of understanding the people around you and bringing them with you on your journey.
